Give your recycling a little bit of love

Recycle for Norfolk anti-contamination campaign

Published: Monday, 7th August 2017

A new campaign has been launched across Norfolk to help people 'Recycle Right' by following three simple rules.

Householders are being asked to make sure items are clean, dry and not bagged when put into their recycling bin.

The message comes from the Norfolk Waste Partnership as part of a major push to 'Recycle for Norfolk' in August and September.

National research by the charity WRAP found that overall 64% of households dispose of one or more items incorrectly because of a lack of information about what and how to recycle.

Cllr John Fisher, Portfolio Holder for Environmental Excellence at Broadland District Council, said:

"We want to make sure Norfolk residents have the information they need to understand how and what to recycle at home.

"There are three simple rules to remember to get recycling right in Norfolk: Clean, Dry and Don't Bag It."

In 2015/16 Norfolk's recycling rate was 45%, which compares well to the published recycling rate for England as a whole, which was 43%.

Leaflets carrying the three recycling rules are being distributed to residents as part of the campaign and posters, radio, television adverts and online information will remind everyone how to recycle right.

Cllr Fisher added:

"Getting recycling right is everyone's responsibility. All of our councils and crews work hard to empty our bins and when they find a recycling bin full of unwashed food containers and, in many instances, used nappies and even pet food, it can be soul-destroying.

"It is especially unpleasant for the people at our Material Recovery Facility who hand sort Norfolk's recycling material."

There is also a cost when people don't follow the rules on recycling. While it is 33% cheaper to recycle one tonne of material than dispose of it as rubbish, last year Norfolk's district, borough and city councils paid an additional £430,000 to have Norfolk's recycling material cleaned up before it could be made into new products.

If everyone makes sure their recycling materials are clean, dry and loose and they are placed in the right bin, it will save money.

WRAP's research also found that almost half (49%) of UK households dispose of one or more items in their general waste bin, which could be put into the recycling bin instead. The most common items that aren't recycled but can be in Norfolk include aluminium foil, aerosols, plastic cleaning bottles and beauty product pots, tubs and trays.

Along with the leaflet that will be delivered to Norfolk households in September, details about what can and cannot be recycled in Norfolk can be found at or via Twitter and Facebook @Recycle4Norfolk

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